Courses | Social Media Applications

Social Media Applications


According to a recent McKinsey report organisations are increasingly using Web2.0 tools and technologies such as wikis, blogs, social networks etc. to improve internal and external knowledge collaboration and information exchange. These ‘social media’ allow knowledge workers to build knowledge communities, build web based information repositories, exchange information, and collaborate across organisational boundaries and distance with colleagues, customers, business partners and even competitors. An important component of this course is to show you how to apply Web 2.0 tools and techniques to enhance collaborative knowledge creation, sharing and use in your organisation.

Global findings have further indicated that the use of social media has become an important marketing mechanism for all organisations.  It is therefore important that organisations should be able to develop a social media strategy to build brand and location awareness, protect online integrity, build lasting and effective marketing communities, maintain a customer service platform, drive sales, and promote research and development.


By the end of the course participants should:

  • Understand the fundamental aspects regarding social media and their application
  • Have a sound background knowledge of the major social media platforms applicable to their environment, e.g. Facebook, Twitter, LinkedIn, Foursquare, Yammer, etc.
  • Understand the applications of Web 2.0 technologies and social media, e.g. blogging, social bookmarking; RSS, etc.
  • Understand how to use social media as alternative information resources and be able to manage information distribution using Blogs, microblogging, Wikis, Social Networks, etc.
  • Be able to manage feed-readers, clipping, archiving and tagging
  • Understand the characteristics of social networking within an organisational culture, e.g. applying Blogs; Wikis; Yammer; LinkedIn; Facebook, etc.
  • Be able to set up and use collaborative writing techniques
  • Be able to develop a social media strategy: define the basic steps to develop a strategy tailored to meet the specific needs of participants;
  • Be able to practically apply the major social media platforms, tools and techniques as business and marketing tools, e.g. Facebook, Twitter, LinkedIn; Blogs, etc.
  • Be able to create a webpage and email address for their organisation and use Google Alerts, Google Analytics, Google Maps, etc.

FACILITATORS: Dr Gretchen Smith and Prof Peter G. Underwood

DURATION OF THE PROGRAMME: 3 or 2 day Workshop